Today’s developer ecosystem is one defined by the cloud. APIs, web services, GitHub, EngineYard, Heroku, PaaS, IaaS, Ruby, Python, PHP and more, are all part of today’s developer conversation; words unheard of just a few years ago.
The ability to build and integrate in the cloud is a developer differentiator. The old client-server assumptive days of developers writing UIs on top of each operating system and then making calls to static and dynamic link libraries are done.
Builders can now offer so much more than “engineering” and “code”. Integrating solutions and services in the cloud means offering customers a great user experience, regardless of device.
These are the kind of business propositions that I expect the Builder’s Summit at the Web Summit will explore, amongst other topics.
Take Twilio for example. Twilio, based in San Francisco, this very cool startup is all about democratizing communications and have a powerful channel marketing and developer relations team dedicated to getting that cloud message and means across to the developer community. Twilio has no UI itself, but is a set of APIs offering businesses great SMS, call, or voice-based solutions in the cloud for CRM, service, or communications generally. APIs are design too.
Intercom too, based in San Francisco and Dublin, attending the Summit, understands developers needs. Intercom provides for easy application integrations, an SDK and documented APIs for developers, increasing adoption and customer confidence in the cloud. Watch out for Des Traynor's (@destraynor) Summit session.
OnePageCRM, another Irish startup that realizes the power of integrations. Check out the OnePageCRM application update blog that explains how their solution can be integrated with Twitter, MailChimp, Evernote, and more.
These three examples from startups on both sides of the Atlantic are from the sales, marketing, and service world, but the principles apply to other domains as easily, be it-financials, HR, manufacturing, procurement, supply chain, and so on.
Developing a developer ecosystem and moving to the cloud for productivity is vital to offering more value to customers of developer solutions. I’ll be tuning in to see how all this is explored at the Builders Summit.