Sharing user experience insights and provocation to enable builders of awesome software apps. On-going campaign against complexity, crapplications, and now: swearables. Opinions not Oracle’s, or of other employer's, but @ultan's.
UX is even more important for the emerging generation of young people who are now finding jobs as knowledge workers.
Everyone from airline pilots to power plant engineers to logistics managers responds to a great UX.
— Source: CNN Money: Even business brands need effective UX