Tech startups have a key role to play in bringing out change in enterprise user experience (UX), as pointed out in this great Wired article: Enterprise UX: Why the Paradigm Shifts.
Now, there are many nuances to enterprise-level user experience and the stakeholders are different to the consumer UX space, even though the consumerization of information technology driven by users expectation is now a given. Innovation in the startup space ultimately influences consumers before the enterprise, so startups are key.
Image of Newton’s Opticks, or A Treatise of the Reflections, Refractions, Inflections and Colours of Light, 1730 in public domain.
I love the analogy from Newton’s first law of motion. In this case, it’s Isaac Newton, and the article says:
“An object at rest stays at rest… unless acted upon by an unbalanced force.” In the case of enterprise UX, this unbalanced force — read, new technology (cloud and mobile) + changing business and social environment (need for speed) — requires start-ups to champion this change.”
But, let’s not forget that other Newton - the Apple Newton.
Apple Newton image attributed under Creative Commons.
Before its time, sure, but the Newton PDA led us to the Palm Pilot and then iPhone and iPad and other mobile devices common in work today.
It was such innovations like the Newton in the personal technology space, and what we have seen in mobile and what’s now happening in wearable technology, that have brought us to a place where simplicity, mobility and personalization are guiding principles for enterprise applications UX today.