Storytelling and being able to empathize with users is a critical part of user experience. So how should we gauge and communicate just how easy it is to use modern enterprise apps?
Consider this for an idea: If you can use a bank ATM or an inflight entertainment system on an plane then you be well qualified to pick up a tablet and start using the application on it immediately too. That’s the level of reading level we should be aiming for.
Emirates Information Communications and Entertainment (ICE) Inflight System (source: Emirates)
Wells Fargo Bank ATM UI (source: Wells Fargo)
Or, put it another way, imagine you needed a half-day of training to navigate your way around an ATM screen in order to withdraw cash or to find and start a movie on a flight.
And yet, not so long ago, such training and support were considered a de rigeur part of the enterprise applications onboarding process. Everyday use of mobile and social applications, and the Cloud has changed everything - for the better
Using examples of UIs we use regularly, such as ATMs and off and on, such as inflight entertainment systems without any training or onboarding effort seems likes a good way to communicate simplicity in a consumer-friendly way.