Anyone out there still hoping to close a deal or impress customers with a message about how “mobile is a game changer”?
The words of Chief Justice John Roberts of the Supreme Court of the United States (SCOTUS) might clarify just how outdated such positioning is:
Cellphones “are now such a pervasive and insistent part of daily life that the proverbial visitor from Mars might conclude they were an important feature of human anatomy,” the chief justice said.
It’s all mobile now. Desktop is the outlier.
Great to see the SCOTUS gets UX too, as the good CJ continues with this task-based assessment of what a cell phone is for:
“The term ‘cell phone’ is itself misleading shorthand; many of these devices are in fact minicomputers that also happen to have the capacity to be used as a telephone,” Roberts wrote. “They could just as easily be called cameras, video players, rolodexes, calendars, tape recorders, libraries, diaries, albums, televisions, maps, or newspapers.”
It’s not just about the device, but what you can do with it. The essence of UX really.
Great words, worth remembering!
Mobile has arrived. Long ago.